Build a good brand Edmonton. A successful brand and logo development from Frisbee Studios, reflects the tangible and intangible reasons why customers buy your products and services.
Asuccessful brand or logo should represent a company's core strengths, be well positioned, stay consistent and be easily identifiable. It reinforces everything you do. It stays in line with the company values, gives pride, and is easily understood. It can create favorable associations and provide long term support for your business. A great brand can create priceless good will. We specialize in brands that deliver a decisive edge over the market competition. Frisbee Studios is committed to building lasting and memorable logos and brands.
Brands typically are made up of various elements, such as:
Name: The word or words used to identify a company, product, service, or concept.
Logo: The visual trademark that identifies the brand.
Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels. "Can you hear me now" is an important part of the Verizon brand.
Graphics: The dynamic ribbon is a trademarked part of Coca-Cola's brand.
Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands.
Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
Sounds: A unique tune or set of notes can denote a brand. NBC's chimes are a famous example.
Scents: The rose-jasmine-musk scent of Chanel No. 5 is trademarked.
Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken.
Movements: Lamborghini has trademarked the upward motion of its car doors.
SEO (Search Engine Optimization): is the science to optimized the website for branding and to put your website on top in every search engine.
Brand awareness refers to customers' ability to recall and recognize the brand under different conditions, and link to the brand name, logo, jingles and so on to certain associations in memory.
It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it.